25 Best Real Estate CRM Softwares in India

 

In the fast-paced indian real estate market, staying ahead of the competition means being fast, responsive and organized with the right strategy. After the digital transformation happened early in the 20th century, many of the businesses shifted their focuses to digitization, and the real estate sector is no exception. As of 2025, over 55% of real estate agents and developers manage leads manually on excel sheets which leads to missed follow-up, improper lead tracking, No coordination between presales and sales teams, delayed responses and lost deals.

The Solution? A Real Estate CRM to automate the entire sale cycle from the customer's first interaction to possession. With Customer Relationship Management (CRM) Software, real estate businesses can effectively manage leads, enable Whatsapp follow-ups, nurture the leads, and manage inventory and bookings.
In this guide we have handpicked 25 of the best real estate crm solutions trusted by indian real estate professionals - whether you are a developer, realtor or a solo agent.

What is Real Estate CRM?

Real Estate CRM is an all-in-one solution that helps streamline operations for real estate professionals and manage all your client interactions in centralized system. This is done through automating lead generation, managing property listings and Inventory, crafting targeted marketing campaigns, improvement in customer service and post sales management This technology is not just for managing the inventory and sales opportunities but also keeps them abreast of the trends in the industry to stay on top of the game.

Why Do Real Estate Businesses Need a CRM?

The real estate market is vast, diverse and highly competitive. Whether real estate developers, agents and channel partners deal with thousands of prospective customers and source them from multiple channels. once the customer enquiries captures, in the price sensitive market like india, The one who respond quickly has about 90% chances of turning prospect into customer, all this will be possible with using perfect real estate crm for business. with right crm software real estate businesses can automate sales, marketing and post sales process and grow the revenue.

Here are the common challenges real estate businesses face:

• Lead tracking and lead management across multiple platforms
• Poor follow-ups leading to loss of revenue
• Delays in site visit scheduling and ineffective communication
• Unable to prioritize highly prospective leads and wasting time on unqualified leads.
• Managing long sales cycles and wasting time on manual documentation.
• Real time Inventory updates and EOI enquiries management.
• Post sales payment management, followups and tracking the milestones.
• inefficient process management and most of the things tracked manually which hold back business growth.

Importance of Lead Nurturing, Pipeline Management and Automation

In India, buying a property is a big decision for every person and it involves multiple consultations from family and friends, site visits and price negotiations. To keep the interest of the prospect in the property and maintain that hot lead in the funnel, lead nurturing is very crucial.

An Ideal Real estate CRM helps with

• Lead capture, track and organize in sales pipeline

• Automate lead follow-ups, tasks, reminders and drip emails and nurturing campaigns

• Marketing automation to send automated personalized marketing messages over WhatsApp and Emailers

• Site visit management and document generation (Cost sheet, AOS, sale deed and demand notes) and keep all your customer interactions in one place.

• Post sales transaction management, payment tracking and collections management.

• Built in tools for customers communication and provide remote sales team with mobile Application.

What are the Advantages of Real Estate CRM ?

• Focus and Nurture Leads: With real estate crm analytics, you can identify potential leads that have the potential to be high-value, ensuring you're only focusing your efforts on where it matters most.

• Keep Contact Information Updated: In a CRM software, store and update client details and get everyone accessing the latest contact information, preferences, and more.

• Marketing Automation: Automate drip email campaigns in a CRM software and keep engaging prospects on a regular scheduled basis, which increases the chances of conversion.

• Automate Timely Follow-ups: Schedule follow-up reminders in a CRM software so that you don't miss a single opportunity to get in touch with interested leads with improved chances of conversion.

• Centralized Information: You would have a place wherein all clients information is collected and stored, through a CRM software, hence giving you access so that your team could go about looking and changing information with fewer redundancies, thus saving time.

• Close More Deals: With the integrated view of client communication and history of CRM, you would know exactly how to approach the client and close deals quickly while maximizing chances of winning deals.

• Track Work Activities: Use CRM to track all sales activities so that no work goes astray, and every task is completed in time, which in turn, raises the level of productivity.

• Post Sales Management: Manage all post sales activities like generation of Demand Notes, Bulk reminders, Automated updates about the construction, and coordination with the Finance team etc.   

Here are the Best Real Estate CRM Softwares in India:

1. PropFlo Real Estate CRM

PropFlo is the premier Real Estate CRM specifically designed for Real Estate industry, making it a perfect fit for developers and brokers alike. For real estate business professionals who are keen on automating their entire business process with modern technology that speaks in the language of the industry, PropFlo Real Estate CRM is a total all-in-one solution for real estate developers and agents.

Here are some of the flagship features of PropFlo:

• AI-Powered Lead Scoring: This scorecard helps you understand how likely each customer is to buy so that you can prioritize your efforts towards those individuals who have greater chances of conversion.

• Integrated WhatsApp Chatbot Automation: Chatbots embedded into WhatsApp provide heavy-duty engagement through these channels rather than email or telephone calls.

• AI-Based Content Generator: The software uses machine learning algorithms to get social media posts written for you according to what would work best given where your followers live (your demographic).

• Lead Management: Some important components include automated lead scoring & segmentation along with nurturing thus ensuring every lead gets proper handling.

• Sales and  Marketing Workflow Automation: Propflo provides the features like Bulk Email Automation, AI Sales assistant to engage your customers automatically.

• Pre-Sales Management: Streamline your pre-sales process starting from lead capture to email follow-ups, making sure that no opportunity is left out and nurturing every lead.

• Post–sales Management: Digitizing crucial processes like Demand note generation in a few seconds, document collection, KYC and loan processing will make it easy and effective for post-sale management to be done.

• Channel Partner CRM: PropFlo provides a dedicated module that deals exclusively with real estate Channel partners and brokers offering them certain specific tools like domain management, and mobile CRM among others to enhance efficiency at the level of brokers.

• Local Market Understanding: Being an Indian-based CRM, PropFlo is sensitive to the peculiar requirements of Indian developers and brokers by giving real estate crm features that are specifically meant for this region’s market needs.

Pros:

• Easiest to Use Real Estate CRM software

• All in One CRM from Enquiry to Handover

• CRM with AI Integrations and Easy automation process

• Post sales Documentation within seconds and payment remainders

• Offer Bookings and Customer portal and dedicated Customer Support

• Mobile App Support

Cons

• Certain features are not for customization

Key Takeaways:
There is no doubt PropFlo is the best real estate CRM which built specifically keeping in mind the nuances, processes and challenges faced by the industry. PropFlo has been recognized and Ranked in Top 3 Easiest to Use CRM Globally in the Real Estate Category by G2, which can significantly enhance your sales efforts and highly rated real estate crm software on other multiple review sites.

2. Sell.Do

Best for - Lead Tracking and Inventory Management
Real Estate Specific CRM solution for agents is Sell. Do. It is an all-in-one solution that includes lead management, sales automation, and marketing automation. Some of the key strengths of Sell. do lie in its strong analytics and lead management features that are helpful in managing leads. It offers a highly user-friendly interface and an enormous feature set for pipeline management, thus being effective to deal with huge volumes of data. Its mobile app support allows one to be accessible on the go. On the other hand, it fails to offer strong client services, its reporting is not much developed, and the integrations with other systems are fewer. Its personalization and automation options are minimal that might restrain flexibility in terms of its use by advanced users.

• Why choose sell.do
  • All in one solution for real estate sales and marketing effors with easy user interface and Mobile Application.
• Limitations of Sell.do
  • Customer support is slower during peak time and limited customizations
  • Pricing is not fully transparent online, for clarity you need to sit for demo.

3. In4velocity

Best For - Large Scale Operations to unify ERP + CRM
In4velocity is one of the complete real estate ERP solutions that encompasses CRM capabilities along with property management. It is highly preferred in the construction and project management industry because it can perform sophisticated functionalities in conjunction with enterprise resource planning. The platform is user-friendly and relatively inexpensive and outstanding at after-sales service. Also, it has proper control over project management and supports many users. Still, one of its weaknesses lies in the inflexibility of reporting functionality, limited features of its mobile application, and less possibility to arrange functional modules for customization purposes.

• Why choose In4velocity
  • Provides all in on eIntgerated construction management solution with ERP and CRM Functionality.
    
• Limitations of In4velcoity
  • Reporting is ERP operation specific and not towards marketing /sales insights.
  • Overkill for small develoeprs and agents who dont need ERP functionalities

4. 4QT

Best for - Mid size builders looking for cost effective solution.
A real estate customer relationship management (CRM) system along with ERP features for construction management and focuses more on being simple and effective. Its basic components include task automation, client communication tools, and lead management. It is perfect for realtors and infra construction companies who are looking for a simple ERP solution with basic CRM Features .
The platform has a user-friendly interface with highly accessible customizations and automations and offers excellent summer support, as well as a range of browser extensions to make working on the crm tools for real estate more convenient. Mobile app support is also available at reasonable costs. Nevertheless, third-party integrations can be very cumbersome, and the platform does not provide much beyond the advanced feature set most users are looking for.

• Why choose 4QT CRM software
  • A straightforward CRM solution for construction management that covers task automation, client communication tools, lead management and ERP features.
• Limitations
  • Lacks in Marketing automation features like multichannel drip campaigns
  • Limited number of integrations

Also read: CRM vs ERP Comparison.

5. Tranquil

Best For - Realtors and Builders who are looking for real estate business specific tools
The other alternative is Tranquil, which, by the way, is not merely serving the real estate sector but also integrates well with other sectors CRM needs. Tranquil does best in small or medium-sized organizations;which is best suitable for brokers and channel partner firms
It has easy functioning and customization, making it enhance the overall customer experience while providing solid sales support. However, it lacks in terms of integrations and automation, which may limit its flexibility for more advanced needs.

• Why Choose Tranquil CRM
  • If you are looking for affordable solution with no user limit and all basic needs to be fulfilled then Tranqul CRM is the best choice for real estate professionals.
• Limitations
  • Some users have reported delays in customer support

6. Propertybase

Best For - Sales Automation and lntelligent lead scoring
Propertybase is a robust global CRM in India. It is highly famous for its real estate-specific features like IDX websites, Marketing Automation, and transaction management. It is a perfect choice for big brokerage agencies who want to have a scalable solution.

The platform is easy to use, has excellent mobile CRM capabilities, and impressive features, especially in pipeline management. However, it offers limited modification options, has a steep learning curve, and supports only a few integrations, which may pose challenges for some users.

• Why Choose Propertybase CRM
  • The CRM Built for gobal rela estate market which mainly used by real estate agencies and agents for leads, sales and property listings, if your requirement falls into these then propertybase is the perfect choice
    
• Limitations
  • Workflow changes and customizations need deep expertise in Salesforce CRM
  • Offer lot of features which are not used by small teams and real estate agenices.

7. Zoho CRM

Best for - Strong Marketing Automation and AI Features
Zoho CRM software is one of the many business tools part of this syste and also consider as one of the salesforce competitors. It features really wonderful customization features, but even with lead management and automation capabilities. Zoho offers great flexibility, along with interfacing well with the rest of the products made by Zoho. to cater the needs of small real estate business Zoho introduced ligher version zoho begin at an affordable price. which can be used by even an individual or solo agent.

• Why choose Zoho CRM
  • AI Assistant (Zia) lead scoring and sales prediction and very good crm for multichannel engagement via SMS, email,WhatsApp, live chat and Social Media
• Limitations
  • Not build specifically for real estate
  • Inventory Management is missing and very few post sales features

8. LeadSquared

Best For - Marketing Automation and Sales velocity management
LeadSquared is one of the popular CRMs with unique feature directed at real estate agents. The company offers a variety of tools that assist in the lead capture and grading, automate marketing activities and trace sales processes, etc. Of course, brokers and companies all over the world like it for its user-friendliness and excellence in customer services.

The platform offers limited marketing solutions and comes with a sales feature and excellent customer support, and excellent adaptability. It is pretty versatile, easy to apply, and fast to implement that makes Property management simple. Some of the downsides related to the software are slowness in performance sometimes, and the mobile version is not as strong or functional as the desktop version.

• Why Choose Leadsquared CRM
  • This CRM is designed specifically for Marketing Automation and high velocity sales teams for the sales management.
• Limitations
  • Invenotry Management is not much industry specific and needs customizations.
  • Costly for growing businesses as price is increasing at per user.

9. Salesforce

Best For - Large Enterprises with full proof data security and reglatory compliances
Being the worlds #1CRM for real estate developers and service providers globally, it has real estate-centric products which provide a degree of flexibility and power. It is primarily for large corporations because it offers numerous options for personalization and has too many features for integration. It has the disadvantage of offering things you might not need and never use in future but eventually pay for it.

The platform has been designed with robust features and is known for wide connectivity across many applications. such as salesforce marketing cloud. Its solutions are made in alignment with the business process, supported by complete training materials and excellent reporting capabilities.

• Why Choose Salesforce CRM
  • A globally recognized brand and Market leader in the crm software industry which help business in the business process improvement and provide best in class data security.
    
• Limitations
  • Its cost is also very high and it is mainly build for enterprises with large team sizes, while the hidden costs make it more expensive .
  • However, it is hard to learn and time-consuming for installation.

10. Agile CRM

Best For - Freelance brokers who just started digital sales and dont need complex workflows
Agile CRM is an all-inclusive customer relationship management software that places a strong emphasis on automation. The company provides several functions such as contact management, deal tracking, marketing automation amongst others. For a small and medium-sized business in property industries that desire an affordable, yet full solution, Agile CRM may just be appropriate.

The site features a good feature set, a user-friendly interface, is flexible and easy to customize, and offers relatively inexpensive pricing options. However, the platform suffers from occasional glitches and bugs, along with email delivery problems, and sometimes is hard for a novice user to figure out.

• Why Choose Agile CRM
  • If you are a small or mid size business and looking for an affordable and feature rich crm software agile software offers everything from leads, contact management and email automation in one platform.
• Limitations
  • Mobile App is very basic
  • Not real estate specific and caters to multiple business with almost similar features with minor tweaks.

11. Freshsales (Freshworks)

Best for - Workflow Automation and Contatct Management
This is a globally recongnized crm platform which is built mainly for automation of leads, followups, marketing campaigns and lead nurturing also it has built in AI features along with automation it offeres good user interface and performance mterics reports for deep understanding. As this is a great platform which is more focused towards only marketing and sales features and not looking for end to end features which are necessary for running any business

• Why Choose Freshsales
  • A Premium software Built for Sales and marketing automation with AI Features and can fit into any kind of business and industry.
• Limitations
  • Lacks Real Estate specific features and not provinding inventory and post sales management.
  • Made on the verge of generic CRM's and needs lot of customizations to fit for real estate business.

12. TeleCRM 

Best For - Telecalling and CRM Automation at affordable price.
TeleCRM integrates strong call and lead management crm software capabilities to help smoothen communication for sales teams. It has automated dialing, lead capture from multiple sources, and detailed analytics to optimize sales processes. And it can be applied to other industries as well because it is not dedicated to particular industry.

• Why to choose Telecrm
  • An affordable and generic CRM which fulfills the crm software requirement for any industry.
• Limitations
  • Mobile App only available on Android and basic reporting
    
  • No Real estate specific features and limited customizations

13. Totality RE

Totality RE is specifically designed for real estate developers and agents. It is equipped with leads management, sales funnel automation, and customer interaction tools. This account is available to the centralized dashboard for tracking project status as well as customer involvement in real-time.

This software offers easy operation, straightforward customization, efficient workflows, and optimum sales performance, with customer support available 24/7. However, only few free trials are offered and customized features are available only in the paid version

• Why Choose Totality RE - A Real estate crm in mumbai built for real estate and manage customer journey from leads to deals and inventory management within one platform and has the ability to scale with the business.

 

14. Realx ERP

Realx ERP is a fully integrated platform that includes real estate-specific CRM capabilities combined with enterprise resource planning (ERP) features, ideal for large-scale properties and developments. It assists in automated operations from sales to construction management.

The software has been designed with effective modes of communication, easy to use, good analytics, and great options for automation. It, however, tends to be difficult to learn for new users, has limited access to third-party integrations, and only offers basic customization options.

• Why to Choose Realx ERP- Just Another ERP solution for real estate industry with all basics covered

 

15. Daebuild CRM: 

Daebuild CRM is specifically tailored for the real estate industry with solutions related to pre-sales, post-sales, customer interaction, and document management- aspects that generally strengthen relations with customers and make project execution easier by implementing specific features.

This crm software provides effective sales options, AI-powered automation, ease of use, and straightforward customization. The only drawbacks are limited third-party integrations and experiencing bug issues with its mobile application.

• Why to choose Daebuild CRM- It Includes financial management tools for budgeting and financial oversight, making it easier to manage costs alongside CRM activities.

 

16. Nimble

Nimble’s most significant feature is that it creates auto-enriched contact profiles, which are entirely based on data sourced from the web. It can quickly scan the client's Sales funnel status, social signals, Meetings/Appointments, and Sales management and organize more such daily tasks by creating a dashboard that can be organized based on the task's priority. This tool allows efficient management of the business and is suitable for independent realtors as well
Nimble’s CRM solution might lack advanced customization for complex needs and could impose additional integrations, increasing costs.

• Why Choose Nimble CRM - Designed for simplicity, Nimble is quick to set up and easy to manage for small businesses.

 

17. Lion Desk CRM

LionDesk is a good CRM for real estate, designed for ease of use and systems integration with one log in for all your business building tools. This CRM solution is mainly focused on Agents and real estate brokers with basic lead management systems and lion desk crm is not limited to only real estate industry it also serves multiple industries as well, and due to serving multiple industries it is not able to provide 100% support to its customers.

• Why Choose Lion Desk CRM - Lion Desk CRM Lets you create and send video emails, which can help personalize communication with clients.

 

18. Hubspot

A globally recognized CRM offering a free tier with tools for lead tracking, email automation, and reporting. It is highly adaptable and integrates easily with various tools to support real estate operations.
Some advanced features require premium subscriptions, which may be expensive for small businesses.

• Why Choose Hubspot CRM- Top rated real estate crm free for basic lead management and Highly recommended for Account based marketing

 

19. Pipedrive

Pipedrive is built to make the CRM experience much simpler for users. It makes sales visual by providing you with customized pipelines so that you can see exactly where all your deals are in the sales process. Some of its most notable features include reminders, Google Calendar syncing, and task automation. Its visual sales pipeline enables you to update contact data, to create new deals, as well as take a sale from start to finish in a single intuitive, drag-and-drop interface. What I Liked Pipedrive is created for sales and offers a mobile app and integrates its system with popular third-party systems, including Asana, Trello, and Slack.

• Why Choose Pipedrive - A Global CRM with best customer support and offering multiple platfrom integrations with CRM system.

 

20. BoldTrail (KvCore)

BoldTrail is a dynamic Property Management CRM platform known for its AI-powered lead generation, nurturing, and marketing automation. It offers comprehensive tools for real estate agents and brokers to manage operations and boost productivity. Its advanced features come with a steep learning curve, making it less accessible for smaller teams.

• Why Choose BoldTrail - Provides AI Features for real estate agents and brokers and accesible for smaller teams as well.

 

21. Realty Juggler

A simple and affordable CRM designed for individual agents and small real estate teams. It offers tools for lead management, task scheduling, and transaction tracking.
This real estate CRM platform provides limited customization options and their outdated interface may not appeal to modern tech-savvy users.

 

22. Buildesk

A robust CRM tailored for Indian real estate developers, offering features for sales tracking, channel partner management, and lead automation.
This platform lacks advanced reporting and analytics features that larger firms may require.

 

23. Leadrat

A powerful CRM designed for real estate businesses to optimize lead management and improve conversions. It provides features like automated follow-ups, sales tracking, and customer insights, helping teams streamline their processes.

It has limited integrations with third-party tools that may hinder scalability for larger enterprises.

 

24. Workveu CRM

A comprehensive CRM System for real estate offering tools for project management, lead tracking, and customer engagement. Tailored for real estate professionals, it integrates seamlessly with other tools to enhance productivity and collaboration.

The interface is a little complex for new users, requiring additional training time.

 

25. Wise Agent

Focused on real estate operations, Wise Agent combines transaction management, marketing automation, and client communication tools. Its intuitive interface makes it a favorite among individual agents and small teams aiming for efficiency.

This software lacks advanced analytics features, which can be a limitation for data-driven decision-making.

Global Real Estate CRM Market Overview

With an impressive compound annual growth rate (CAGR) of 12.2%, the worldwide real estate CRM software market is expected to reach USD 10.6 billion by 2032 from its 2023 valuation of USD 3.76 billion. The growing use of CRM systems, which provide extensive features for managing contacts, leads, deals and transactions, is what is propelling this market expansion. 

Features like automated workflows, Sales automation mobile CRM, and Social integrations help these CRM solutions become more efficient. As real estate Developers and agents turned to virtual solutions like online viewings and digital document signing to adjust to new consumer behaviors and continue operations, It is expected that the industry would develop further due to ongoing demands on data-driven initiatives and cloud-based technology.

Source- https://www.businessresearchinsights.com/

Real Estate CRM Software Market Segmentation

The market for Commercial CRM software for real estate is divided into two categories: on-premises and cloud-based. On-premise CRMs are installed locally, forcing enterprises to manage their own security and maintenance, whereas real estate cloud CRMs are hosted remotely, providing easy to use crm software access and maintenance by the provider.

The market is classified into three segments based on application: small business, midsize enterprise, and large enterprise. With centralized decision-making, small enterprises employ fewer people and generate lesser profits. Huge businesses, which require all in one CRM systems due to their large workforces and substantial revenue, midsize firms, are smaller than large enterprises and larger than small businesses.


Source: https://www.businessresearchinsights.com/

What factors should you consider while choosing a real estate CRM?

In a niche market like real estate, you will have the very negligible chance of error because many business deals in properties worth of lakhs and crores, so while choosing the real estate crm for your business, below factors must be considered

• Check if the real estate CRM you chose is on-premise or cloud-based. Mostly for the Indian market, cloud-based CRMs are preferred for flexibility and ease of use.

• Real estate portal integrations and IVR telephony should be there with both push and push integration options and flexibility to choose the vendors.

• Artificial intelligence and automation features like built-in WhatsApp, Emails and AI content generation, which will help to reduce the burden of spending money on third-party applications separately.

• Post-sales services and customizable CRM that listen to the customer's requirements.

• Mobile Application availability and best customer service with regional language support

Real estate is a high-value business; losing leads or data due to poor customer support is very costly.

Conclusion: Which Real Estate CRM You Should Choose?

Only after conducting thorough research on the leading rivals can you select the best CRM software. The many benefits and integration options that software offers for the company's benefit must be considered before making a decision. PropFlo, which specializes in Real Estate CRM, understands the needs of the business by attending to all of its requirements. Their expertise in Real Estate CRM will undoubtedly help you win a close contest.

Read our blog on: Which is the most preferred real estate crm in india

FAQ's

Q1. Why PropFlo CRM is a popular online real estate crm?

PropFlo Real Estate CRM is trusted by more than 100+ real estate business of all sizes across the world with delivering world class customer service to the real estate business community. PropFlo has been ranked top 3 Easiest to use real estate crm globally by G2. and PropFlo is consistenly rated highly by all its users. Sign up for PropFlo CRM and start your journey with AI Powered real estate crm solution.

Q2. Is PropFlo CRM suit for small real estate business?

PropFlo Real estate crm comes with easy to use interface, that can help small real estate businesss start selling in no time. PropFlo CRM includes functionalities like Marketing Automation, Inbuilt WhatsApp, email marketing, sales tracking, post sales and inventory management that can help your teams to get up and running as fast as possible

Q3. How to choose best real estate crm software by comparison?

In the current scenerio, most crm solutions in the market might be secure and robust, but real problem comes with complexity where your user experience suffer and you need to change the way you work earlier. PropFlo real estate crm with its easy UI and use of latest artificial intelligence technology is already proving the worth in the real estate industry and can go with any other real estate brand for comparison of technology, functionality and customer service.

Q4. What are the benefits of real estate crm?

By implementing a real estate crm software like PropFlo you can manage the entire customer journey from lead enquiry to handover where you can organize your leads and sales, setup marketing automation, nurture prospect and convert them. within CRM you can manage marketing, presales, sales and post sales team at one centre stage and stay updated with all the task, progress, leads and deals pipeline

Q5. How the best real estate CRMs handle every stage of the customer lifecycle?

With PropFlo real estate crm you can engage customers on multiple channels and touchpoints in the customer lifecycle. Generate leads from real estate sites like 99aces, Magicbricks and capture them directly into crm and followup your prospective customer with automated followup and nurture them with Whatsapp messages and emails to convert them into deals and even send them the customized cost sheet, invoice and sale deed and stay connected with them through crm software till the property handover is done. See in depth conversion ratio, sales team performance at team and individual level to increase the overall business growth.

Q6. How to evaluate best lead management software for real estate developers and agents?

Make sure that real estate crm software you are going for enables you to manage customer interactions, leads, marketing campaigns, automation, workflows, sales tracking , inventory and after sales services. The software needs to give you a single, centralized platform where you get a complete picture of your marketing and sales activities, sales pipeline, post sales reports.